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Website Design & Business Growth: How the two go hand-in-hand…

Effective website design can and will help your business grow. In fact, website ownership now is as important as Yellow Pages ads were during the 90s. Without one, you simply won’t be found. If you’re wondering how the right website design will help your business grow then continue reading. We’re going to present all the facts and figures that are relevant to your business.

Here’s one statistic that’s absolutely relevant to your business …

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That means you only have a 12% chance of being found without an online presence. This figure alone should provide you with enough reason to consider getting a website designed for your business.

Need more convincing?

We understand that getting a website designed for your business can present a significant investment and upkeep. So, here are some cold-hard facts that outline the importance of owning a website:

  • – 62% of consumers won’t consider your business if they can’t find any information about you online.
  • – 48% of consumers won’t consider your business if you don’t have a website.
  • – 47% of consumers under 40 say that they use search engines to find a small business at least once per day.
  • – 49% of consumers will continue to use a business if they’re able to buy or book online.

 

We didn’t pull these facts out of thin air. You can find them in the Telstra Small Business Intelligence Report. Furthermore, these are facts about the consumer. What about your competitors?

  • – Only 36% of sole traders have a website.
  • – 51% of businesses with 2-4 employees have a website.
  • – 74% of businesses with 5-19 employees have a website.

 

Let’s say you’re a sole trader or small business. You will be one step ahead of your competition creating a website. Now, let’s flip the coin and assume you’re a medium or large business without a website, now you need to play catch-up. Most of your competitors already have a website and are acquiring valuable traffic that you’re simply missing out on.

                    How else will great website design help my business?

Visibility

Firstly, you will become more visible. We mentioned that consumers use the web to perform online research about products. By engaging in effective SEO with the help of an SEO specialist, you will become visible to more people looking for the product or service you provide – we’ll get into that a little later.

Give your customers confidence

With a website, you control the narrative. Use your website to provide your customers with the information you want i.e. latest offers or company news. You can instill consumer confidence in your brand placing customer reviews on your website. Also, connect your customers with other channels, including social media as well as your newsletter to create a marketing funnel.

Accessibility

You’re accessible 24/7 when you have a website. Customers can contact you or even make a purchase outside of business hours. Let’s say you own a plumbing business. With the help of an online booking or contact form, customers can make the first point of contact with you overnight, when it works for their schedule.  Then you can get in touch the following day during business hours, when it suits you.

Overall, a website is useful and convenient to everyone.

So, what’s this business about an SEO Specialist?

SEO stands for Search Engine Optimisation. It is the practice of being found consumers who are searching for relevant information via search engines. For example, every month there could be hundreds of people looking for a great Brisbane website design company. Through SEO, we ensure that we’re found online.

To be found online via search engines such as Google, you need to appear in the top 10 search results. That’s where an SEO specialist comes in. Through their expect technical knowledge, SEO specialist such as ours help you steadily make your way to the top of search engine results pages.

The higher you appear in search results, the more website visitors you will receive. In turn, you will receive more enquiries and ultimately make more conversions. If you’re interested in finding out more about SEO, contact us and we will get you in touch with one of our SEO specialists.

Where do I go from here?

Think about the facts that we have provided you with. Where do you sit? Are you one of the 50% of small business owners without a website? Get ahead of the competition contacting a website design company such as us. Or, if you own a larger and don’t have a website, or the one you have doesn’t do what it should, then it’s time to play catch-up. Again, we’re here to help.

Once you have determined that you need an effective website, it’s time to think about your goals. What do you want to achieve with your website? It could be to receive bookings or enquiries; to generate sales; or to have website visitors subscribe to your newsletter. Let’s say you’re a restaurant owner. Including online booking functionalities as part of your website design will provide customers with added convenience.

Now all you need to do is meet with on our friendly consultants and see how with our website design expertise, we can build a website that’s tailored to your business needs.

We can help your potential customers find you!

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