SEO Services
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Our SEO services aim to give your website the winning edge ensuring it can be found online your target audience. SEO (short for Search Engine Optimisation) is the practice of using specialised techniques to improve your website’s visibility in search engines such as Google. With the right SEO in place, your website will show up when consumers type certain keywords into Google which will improve both the quantity and quality of web traffic to your site. This is a powerful method to boost your lead generation and significantly expand your brand awareness.
Rank Online Australia offer expert SEO services in Logan, Brisbane and across Australia for businesses who want to stand out from the crowd. Fill in our contact form to arrange a meeting in person with us or call us to discuss your business goals and how we can help you to achieve them.
What Is SEO And Why Is It So Important?
SEO refers to a series of methods that are implemented for the purpose of gaining better rankings on Google and other search engines. The idea is to rank on the first page or as highly as possible to gain the most exposure for your business and increase website traffic. The process can be quite complex; it can involve implementing techniques directly on the website or off-site to boost the relevancy and authority of the website.
A recent publication states that more than 63,000 searches are performed on Google every single second. Millions of people are using the internet to search for products and services they want every day, including from businesses like yours in Logan and Brisbane. By utilising SEO services with your website design, you’re making sure your hard work pays off getting your website noticed the kind of consumers who want exactly what you have to offer.
Tailored SEO Services For Improved Brand Visibility
So, you have a brand new website that looks and performs to perfection and now it’s time to sit back and watch the leads roll in. Not so fast! Setting up a website is just the start of getting yourself online.
Similarly, if your current website isn’t resulting in new leads, the reason may be that you’re not being found the right people – or anyone at all. Your ideal customers could be searching for you right now but can’t find you on Google because your SEO isn’t up to scratch.
Our team in Logan can implement the latest SEO strategies to get your site ranking and in front of the audience that matters the most. This may include adding specific keywords for search engines, ensuring a great user experience, and adding content on-page and off-page for maximum visibility.
Paid Advertising Vs. Organic
When you dive into the online world of search engines, you’ll find that there are two ways to get your website seen; paid searches and organic searches.
Paid searches are also called paid advertising or pay-per-click (PPC) and it’s when a business pays to have their ad listed at the top of the search engine when users search for a specific keyword. Whenever a user clicks through to the website, the business pays a fee. Paid advertising is immediate and can be effective but it can also be very costly in the long-run, to avoid this you will need SEO experts in your corner.
Our SEO services focus on getting you organic results from searches online. This option has long-term benefits and begins with keyword selection. Our SEO specialist will perform keyword research to zero in on the most effective keywords and search phrases for your business. These are the words that your target audience are actively typing into search engines when looking for what it is you have to offer. Once identified, they will become part of a wider SEO campaign to get Google to recognise your website as a valuable result for these terms.
SEO traffic is natural traffic that’s fully automated without you needing to pay for every click. It’s also not affected ad-blocker plugins and applications. While SEO may take longer, it provides a more solid foundation for your business to grow and results in quality leads that want what you sell. Think of it like compounding SEO, the effect builds, getting more and more powerful and effective.
What Are The Most Important Search Ranking Factors?
While the exact Google algorithm is not known, one publication announced some specific ranking factors that Google uses to position your website on its search engine. Direct visits to a website is one of the most important factors, followed the time spent on the website, the number of pages browsed per session and the website’s bounce rate. Backlinks are also considered important to Google.
A mobile-optimised website is essential as over 50% of all website traffic has been found to be generated from mobile devices. This supports the recent update to the Google search algorithm that priorities websites designed for mobile viewing.
Our Logan team can get your website launched or updated with SEO services that give your business the best chance of being discovered online.
Why Choose Rank Online Australia For SEO Services?
When you need SEO services that deliver real results, Rank Online Australia can help you out. Discover why we’re a trusted provider in our area, in Brisbane and beyond:
- We’re a local team of SEO specialists and web designers
- We have the experience, knowledge and skills to help businesses stand out and be found online
- We’re up to date with the latest Google algorithms and SEO techniques
- We create customised SEO campaigns tailored towards your specific business needs and goals
- We can build your website from scratch, as well as renovate, redesign and maintain it for future performance
- We offer our services to customers all over Australia
- New website builds get a bonus – first 6 months free hosting
Get Found in Logan, Brisbane and Australia
SEO is one of the most important marketing techniques for long-term business success, especially if you are targeting a local audience. Take advantage of our expert SEO services in Logan and Brisbane and take your business to the next level.